How we work
Launch with a plan. Build a production engine. Grow with a strategic vision.
Here’s how a partnership with us usually unfolds, and what’s included at each step.
Step 1: Launch
Most branded podcasts fail because of strategy, not production. We find your audience, shape a format that stands out, and tell you honestly whether the show is worth making. If it is, we deliver a podcast launch with a live trailer and everything you need to start.
- Competitive analysis of shows in your space
- Format and concept exploration
- Audience segment identification
- Show name, brief, and artwork
- Music and sound design, if applicable
- Host training and recording setup
- Distribution setup and trailer production
Step 2: Build
Audiences grow when a show publishes reliably and keeps getting better. We handle everything from pre-production to publishing, so you get a consistent, high-quality show without adding headcount.
- Pre-production and guest coordination
- Recording with experienced engineers
- Editing, mixing, and mastering
- Distribution to all major platforms
- Transcription and show notes
- Social content: teaser clips, graphics, and web copy
- Monthly analytics reporting
- Editorial and analytics dashboards
Step 3: Grow
Once your show has an audience, we turn data into real strategic insight.
- Stakeholder-specific presentations and data
- Executive-level strategy sessions
- Quarterly strategy reviews
- Format recommendations and experimentation
- Content repurposing
- Video channel expansion
Who we’re a fit for
Organizations with a dedicated marketing lead, and a content plan that spans years.
You might be a fit if…
- You’re ready to spend budget towards content you own
- Your podcast has plateaued, in quality or in consistency
- Your executives want real thought leadership, produced at your brand’s level, without building an in-house team
We’re probably not a fit if…
- You need a single episode or season.
- You need immediate leads. Podcasting builds audience and brand, not short-term pipeline.
- You’re looking for the lowest-cost option or a template show
Not sure a podcast is right for you yet? We also offer shorter Discover engagements.
Why financial services and mission-driven organizations?
Most of our clients come from two worlds where trust is the whole job.
Financial services
Banks, wealth managers, and agricultural lenders like BMO, Raymond James, and Compeer Financial. We build compliance review into the schedule from the first outline, and still make careful content sound like a real conversation.
Mission-driven and public sector
Organizations like REI Co-op Studios and the State of Vermont, whose audiences care about the why as much as the what. We do too: it’s why we’re Conservation Alliance members ourselves.
Frequently asked questions
How much does a branded podcast cost?
We do a discovery session with you, then come to an agreement on a launch package and per-episode cost.
How long does it take to launch a show?
Six to ten weeks, from first conversation to a live trailer. After that, new episodes are published on a steady schedule at a cadence that works for you.
Can you work with a podcast we already have?
Yes. Many clients come to us with a show that needs a refresh. We start by listening to the show and reviewing its numbers, then recommend what to keep and what to change.
Who owns the show?
You do. The show, the feed, and the audience all belong to your organization.
How does reporting work?
You get a monthly analytics report, plus access to editorial and analytics dashboards, so your team always knows what’s working.
How do you measure the success of a branded podcast?
We measure audience, not clicks: downloads, listener growth, episode completion rates, and ratings and reviews.
Do you produce video podcasts?
Yes. We can produce a video version of your show for YouTube and social, planned alongside the audio from the start.
Can you produce podcasts for financial services and other regulated industries?
Yes. Financial services is one of our two core areas, with clients including BMO, Raymond James, and Compeer Financial. Compliance review is built into the production schedule from the first outline.
How much time will our team need to spend?
Less than running a show in-house. We handle everything from guest coordination to reporting, and we train your hosts at launch.
Which tools do we use?
Professional-grade tools at every stage, so quality stays consistent from the first episode to the fiftieth.
- Recording
Riverside
- Editing & production
Hindenburg Pro
Adobe Audition
Adobe Premiere Pro
iZotope RX
- Hosting & distribution
Megaphone
Simplecast
Transistor
- Transcription
Rev
- Music
Marmoset
- Research
Rephonic